NFL Kids | Gather

October 04, 2012 11:30 PM EDT

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The NFL PLAY 60 Bus is on the move this season. Continuing through Thanksgiving, fans can visit www.nflrush.com/funnyfiles to watch the newly launched NFL PLAY 60 Fit & Funny Files campaign, a series of online videos featuring kids working out and telling jokes alongside NFL players, coaches, mascots and cheerleaders from around the league, all with the ubiquitous NFL PLAY 60 Bus in the background.
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A new spot debuts each week, as the NFL PLAY 60 Bus makes its way across the country, beginning this week in Baltimore with Ravens tackle Michael Oher and culminating during Week 11 in Oakland with the Raiders cheerleaders. This all leads up to the television debut of this season?s NFL PLAY 60 television commercial, which will premiere during the Thanksgiving Day games.
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Fans can vote on each week?s NFL PLAY 60 Fit & Funny Champ, deciding who tells their jokes better. Best of all, for each view between now and Thanksgiving Day, the NFL will make a donation of 10 cents (up to $100,000) to St. Jude Children?s Research Hospital?. St. Jude treats children fighting cancer and other deadly diseases with pioneering research and exceptional care and no family ever pays St. Jude for anything. To learn more about St. Jude and its lifesaving mission, visit www.stjude.org.

Through their partnership, the NFL and St. Jude hope to help give all kids a chance to ?play 60.? The NFL PLAY 60 Bus will also make a special stop at St. Jude during Thanksgiving week to celebrate the NFL?s new relationship with the hospital, its patients and their families.

In addition to Oher, participants in the NFL PLAY 60 Fit & Funny Files include New York Giants running back Ahmad Bradshaw; Seattle Seahawks head coach PeteCarroll; Oakland Raiders running back Darren McFadden; Denver Broncos linebacker Von Miller; Houston Texans defensive end J.J. Watt; Arizona Cardinals mascot Big Red; Cleveland Browns mascot Chomps and cheerleaders from the Oakland Raiders and San Diego Chargers. New spots will be posted every Sunday.
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About NFL PLAY 60: Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL?s long-standing commitment to health and wellness with partner organizations. PLAY 60 also is implemented locally, as part of the NFL's in-school, after-school and team-based programs.? Since the program was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants and media time for public service announcements. The NFL and its teams have built more than 125 NFL Youth Fitness Zones, organized more than 1,500 PLAY 60 youth events and integrated programs into more than 77,000 schools nationwide since the campaign launched. For more information, visit www.NFLRUSH.com/play60.???
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About St. Jude Children?s Research Hospital: Since opening 50 years ago, St. Jude Children?s Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children.

It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting stjude.org or following us on facebook.com/stjude and twitter.com/stjude.

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As the 2012 regular season kicks off, the NFL and The Quaker Oats Company, a division of PepsiCo, are partnering to launch this year?s NFL PLAY 60 Super Bowl Contest.??
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Young fans, ages six to thirteen, can visit www.NFLRUSH.com/superkid to enter the NFL PLAY 60 Super Bowl Contest presented by Quaker and share how they help power their play with nourishing foods and exercise. The search aims to highlight the importance of healthy habits for kids and families and find youth role models that can motivate their peers. The winner of this year?s contest will hand the game ball to an official before the opening kickoff of Super Bowl XLVII in New Orleans.
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To enter the contest, kids will be asked to answer three questions about their commitment to being healthy. They will also be asked to write about how NFL players inspire them to be fit, how they stay active and healthy and how eating right helps to power their play.
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Indianapolis Colts quarterback Andrew Luck joined Quaker and local kids for a morning of healthy food, fitness and fun to launch the contest at the Chase Near Eastside Legacy Center, a John H. Boner Community Center facility.
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The contest?s grand prize includes a trip for four to Super Bowl XLVII, tickets to NFL Experience and NFL PLAY 60 Kids Day, round trip air transportation, hotel accommodations for six nights and much more. The winner will be a part of Kids Day festivities at NFL Experience, joining local children who participated in the NFL PLAY 60 Challenge.?
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Thirty-three first prize winners will also be selected in the NFL PLAY 60 Super Bowl Contest presented by Quaker. They will receive an NFL PLAY 60 prize pack inclusive of two tickets to a 2012 or 2013 regular season game in their NFL-team market.
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The NFL PLAY 60 Super Bowl Contest, in its sixth year, is part of NFL PLAY 60 which challenges kids across the country to get active for 60 minutes a day. At NFLRUSH.com, the NFL?s official website for kids, youngsters can pledge to PLAY 60, get tips from NFL pros and learn ways to rally their community to get more active and healthy.?
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Families can also visit www.QuakerOats.com/NFLPLAY60 for more information about the NFL PLAY 60 Super Bowl Contest presented by Quaker, exclusive videos and behind-the-scenes photos with Andrew Luck.
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About NFL PLAY 60: Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL?s long-standing commitment to health and wellness with partner organizations.? PLAY 60 also is implemented locally, as part of the NFL's in-school, after-school and team-based programs.? Since the program was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants, and media time for public service announcements.? The NFL and its teams have built more than 120 NFL Youth Fitness Zones, organized more than 1,500 PLAY 60 youth events, and integrated programs into more than 77,000 schools nationwide since the campaign launched?
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About The Quaker Oats Company: The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Incorporated, one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding No. 1 positions in their respective categories, Quaker? Oats, Quaker? Rice Cakes and Quaker Chewy? Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.
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About PepsiCo: PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses ? Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola ? make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo?s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo?s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
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No Purchase Necessary to Participate or Win in the NFL PLAY 60 Super Bowl Contest presented by Quaker. Many Will Enter, Few Will Win. Entrants must have a parent?s or legal guardian?s permission to participate in this Contest prior to entering. Ends 11:59:59 pm ET on 11/25/12 (?Promotion Period?). Open to legal residents of the 50 United States and District of Columbia who are between the ages of 6 and 13 as of entry date. Entrants must have a parent?s or legal guardian?s permission to participate in this Contest prior to entering. Void where prohibited. Subject to the Official Rules, available by visiting NFLRUSH.com/SuperKid or quakeroats.com/NFLPLAY60 during the Promotion Period or by sending a SASE for receipt by 1/9/13 to: 2012 NFL PLAY 60 Super Bowl Contest presented by Quaker RULES, P.O. Box 17009, Bridgeport, Connecticut, 06673-7009. Sponsor: NFL Properties LLC.
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The Quaker Entities (as defined in the Official Rules) have not offered or sponsored this contest in any way.

In other NFL-related news, Nickelodeon and the National Football League continue their relationship with NFL Rush Zone: Season of the Guardians, the first-ever original half-hour animated series developed by a major U.S. sports league and a cable network, the two entities jointly announced Friday.?
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The second installment of the Nicktoons series (24 episodes) ? based on NFLRUSH ZONE, the NFL?s online world for kids ? is set to premiere on Nicktoons this November and follows kid protagonist Ishmael (Ish) and his friends on a journey to protect the league?s 32 teams and the world from a plotting master villain.
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During each episode, viewers will hear NFL players and coaches voicing their animated personas, including New Orleans Saints quarterback Drew Brees, who passed for an NFL record 5,476 yards in 2011; Detroit Lions All-Pro wide receiver Calvin Johnson; Dallas Cowboys Pro Bowl linebacker DeMarcus Ware and New York Jets head coach Rex Ryan.?????
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?We are proud to partner with the NFL to bring Nicktoons viewers a full-length second season of NFL Rush Zone,? said Keith Dawkins, Senior Vice President & General Manager, Nicktoons, TeenNick and Nick Jr. ?Combining rich storytelling, animation, fantasy and kid-relatable content with teamwork, competition and the world of the NFL, NFL Rush Zone truly reflects the best of our two worlds.?
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?We are thrilled to continue our relationship with Nickelodeon by expanding the NFLRUSH ZONE world that kids love through a first-of-its-kind, animated series,? said NFL Vice President of Fan Strategy and Marketing Peter O?Reilly. ?Young fans and parents will relate to our unlikely heroes while also experiencing their favorite NFL teams and players in a whole new animated way.?
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In addition to the new series, Nicktoons and the NFL will create exclusive video segments with NFL Network analyst and Pro Football Hall of Famer Deion Sanders.? During the weekly video segments, which premiere on Nicktoons following Sunday?s NFL action, Sanders will provide his top three plays from games played that week.
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Season two begins with Ish and his family relocating to Canton, Ohio, home of the Pro Football Hall of Fame, where he discovers the NFL is facing a new foe, Wild Card, and his wingman, Drop Kick. The pair schemes to destroy the NFL and the world by targeting the 32 teams? Megacores ? the essence of each team, its fans and its community ? and the Core itself. With the escalation of this conflict, Ish heightens his own training, skills and powers and is joined by an unlikely group of heroes, members of his local Youth Football Tackle league.
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NFL Rush Zone: Season of the Guardians will be accessible on Nicktoons.com and NFLRUSH.com following each episode?s on-air premiere. They will also be re-aired on NFL Network and produced in high definition for availability on video boards in NFL stadiums across the country.?
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NFL Rush Zone: Season of the Guardians is produced by Rollman Entertainment, Incorporated. The team is led by Rollman Entertainment CEO Eric Rollman, who previously served as president of Marvel Animation and worked on numerous animated TV series, including The Avengers: World?s Greatest Heroes, Marvels Super Hero Squad and Iron Man Armored Adventures.
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Nickelodeon and the NFL initiated their partnership in 2010 with Rush Zone: Guardians of the Core, which launched as a short-form series.? The 22-chapter micro-series followed 10-year-old unlikely kid hero Ish on his destiny to protect shards of a power source that were fortified in NFL stadiums across the country.? Ish?s powerful enemy, Sudden Death, used an army of Blitz Botz in a plan to hunt down the shards and destroy the NFL in an attempt to take over the world.? However, with a secret avatar, known as ?The Sub,? Ish ultimately defeated Sudden Death in the season finale at Cowboys Stadium during Super bowl XLV.
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The NFLRUSH ZONE, a role playing game on NFLRUSH.com, was launched in December 2007 and today has more than 2.5 million registered users. The NFLRUSH ZONE is an immersive virtual world where kids are able to create avatars, join their favorite team, play games, chat, and compete with friends in a safe and fun environment. All 32 teams are represented within the NFLRUSH ZONE with distinct team lands and team Rusherz and Avatars.
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NFLRUSH ZONE will be accessible on mobile devices this season and will feature exclusive content associated with the animated TV, including achievements and games linked to the show.? Users will become NFLRUSH Zone Guardians, immersing themselves in the world as they "Enter the RUSH ZONE" with Ish and his fellow Guardians.
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About Nicktoons
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Nicktoons is the fastest growing kids? network and offers programming such as Monsuno, the Dragon Ball franchise, Iron Man: Armored Adventures, Voltron Force, NFL Rush Zone: Guardians of the Core, NFL Rush Zone: Season of the Guardians and the Power Rangers franchise as well as a roster of hits that have defined kids? and animation lovers? TV, including Avatar: The Last Airbender, Invader Zim, Danny Phantom, SpongeBob SquarePants, The Fairly OddParents and The Adventures of Jimmy Neutron, Boy Genius. Nicktoons currently reaches 61 million homes via cable, digital cable and satellite. For more information or artwork, visit http://www.nickpress.com. Nicktoons and all related titles, characters and logos are trademarks of Viacom Incorporated. (NASDAQ: VIA, VIAB).

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The National Football League annouced that The Cooper Institute, a 501(c)(3) nonprofit dedicated worldwide to preventive medicine research and education, has received a three-year, $2.2 million grant extension from NFL Charities, the charitable foundation of the National Football League. The grant will continue NFL Charities? commitment to fund The Cooper Institute?s NFL PLAY 60 FITNESSGRAM? program, which reaches more than 22 million children in all 50 states. In addition, the grant will support more than 1,100 schools across all NFL team markets taking part in a Cooper Institute-NFL PLAY 60 evaluation study.
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Developed in 1982 by The Cooper Institute, FITNESSGRAM is a physical fitness assessment tool that not only measures student health-related fitness levels in schools but also provides reports to parents to further behavior change.
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?We?re proud to collaborate with the NFL to find solutions to childhood obesity by tracking health-related fitness results and analyzing how to intervene.? says Kenneth H. Cooper, MD, MPH, Founder and Chairman Emeritus of The Cooper Institute. ?I firmly believe that before we can make improvements to our health we need a good assessment of the situation. That?s what FITNESSGRAM is designed to do.?
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Last week the President?s Council on Fitness, Sports & Nutrition announced the adoption of FITNESSGRAM as a key component of the Presidential Youth Fitness Program, a new school-based program that promotes health and regular physical activity for America?s youth.
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?We are proud to continue our partnership with The Cooper Institute as part of our NFL PLAY 60 campaign,? says NFL Commissioner Roger Goodell. ?We are pleased to see the President?s Council join in recognizing the important role that the FITNESSGRAM program can play in our children?s health.?
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Since 2009, NFL Charities has awarded more than $4 million to The Cooper Institute. The award supports the NFL PLAY 60 campaign, an initiative that challenges youth to become physically active for at least 60 minutes each day.
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About The Cooper Institute
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Established in 1970 by Kenneth H. Cooper, MD, MPH, The Cooper Institute is a 501(c)(3) nonprofit dedicated worldwide to preventive medicine research and education, housing one of the world?s largest databases on exercise and health. Each year The Cooper Institute develops engaged learners in fitness and health with its courses and nationally accredited Personal Trainer Certification exam. The Cooper Institute offers web-based tools for schools to track and report on youth
fitness and nutrition:
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FITNESSGRAM? and NutriGram? and promotes health in schools with the Healthy Zone School Recognition Program?. For more information visit CooperInstitute.org.
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About NFL Charities
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NFL Charities is a non-profit organization created by the 32 member clubs of the National Football League to enable the teams to collectively make grants to charitable and worthwhile causes on a national scale. Since its inception, NFL Charities has granted more than $148 million to more than 1,400 different organizations. NFL Charities? primary funding categories include: sports-related medical research and education grants; player foundation grants in support of the philanthropic work of current and former NFL players; financial assistance for former NFL players in need; impact grants to support national youth health and fitness education initiatives as part of a league-wide commitment to fight childhood obesity; and team program grants which supplement the charitable and community activities of the 32 NFL clubs.??
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About Presidential Youth Fitness Program (PYFP)?
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The Presidential Youth Fitness Program is a voluntary program that includes the FitnessGram? assessment, professional development and recognition. The PYFP is a partnership between the President?s Council on Fitness, Sports & Nutrition (PCFSN), Amateur Athletic Union (AAU), American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD), the Centers for Disease Control (CDC) and The Cooper Institute. For more information visit presidentialyouthfitnessprogram.org.

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