The Magic Of Thinking Big (cont) | Brisbane Personal Trainer ...

Believe You Can And You Will pages 22-34

Mr. Coldiner?s advice is sound and practical. Live it. Persons
who reach the top rungs in business management, selling, engineering,
religious work, writing, acting, and in every other pursuit
get there by following conscientiously and continuously a
plan for selfdevelopment and growth.
Any training program-and that?s exactly what this book
, is-must do three things. It must provide content, the what-todo.
Second, it must supply a method, the how-to-do-it. And third,
it must meet the acid test; that is, get results.
The what of your personal training program for success is
built on the attitudes and techniques of successful people. How
do they manage themselves? How d? they overcome obstacles?
How do they earn the respect of others? What sets them apart
fi?om the ordinary? How do they think?
The how. of your plan for development and growth is a
series of concrete guides for action. These are found in each
chapter. These guides work. Apply them and see for yourself.
What about the most important part of training: results?
Wrapped up briefly, conscientious application of the program
presented here will bring you success and on a scale that may
now look impossible. Broken down into its components, your
personal training program for success will bring you a series
of rewards: the reward of deeper respect from your family,
the reward of admiration from your fi?iends and associates, the
reward of feeling useful, of being someone, of having status, the
reward of increased income and a higher standard of living.
Your training is self-administered. There will be no one
standing over your shoulder telling you what to do and how to
do it. This book will be your guide, bur only you can understand
yourself. Only you can command yourself to apply this training.
Only you can evaluate your progress. Only you can bring about
corrective action should you slip a little. In short, you are going
to train yourself to achieve bigger and bigger success.
You already have a fully equipped laboratory in which you
can work and study. Your laboratory is? all around you. Your laboratory
consists of human beings. This laboratory supplies you
with every possible example of human action. And there is no
limit to what you can learn once you see yourself as a scientist
in your own lab. What?s more, there is nothing to buy. There is
no rent to pay. There are no fees of any kind. You can use this
laboratory as much as you like for free.
As director of your own laboratory. you will want ro do
what every scientist does: observe and experiment.
Isn?t it surprising to you that most people understand so
little about why people act as they do even though they are surrounded
by people all their lives? Most peopfe are not trained
observers. One important purpose of this book is to help you
train yourself to observe, to develop deep insight into human
action. You?ll want to ask yourself questions like ?Why is John so
successful and Tom just getting by?? ?Why do some people have
many friends and other people have only few friends?? ?Why
will people gladly accept what one person tells them but ignore
another person who tells them the same thing??
Once trained, you will learn valuable lessons just through
the very simple process of observing ..
Here are two special suggestions to help you make yourself
a trained observer. Select for special study the most successful
and the most unsuccessful person you know; Then, as the book
unfolds, observe how closely your successful friend adheres
to the success principles. Notice also how studying the two
extremes will help you see the unmistakable wisdom of following
the truths outlined in this book.
Each contact you make with another person gives you
a chance to see success development principles at work. Your
objective is to make successful action habitUal. The more we
practice, the. sooner it becomes second nature to act in the
desired way.
Most of us have fi:iends who grow things for a hobby. And
we?ve all heard them say something like ?It?s exciting to watch
those plants grow; Just look how they respond to plant food and
water. See how much bigger they are today than they were last
week.?
To be sure, it is thrilling to watch what can happen when
men cooperate carefully with nature. But it is not one-tenth as
fascinating as watching yourself respond to your own carefully
administered thought management program. It?s fun to feel
yourself growing more confident, more effective, more successful
day by day, month by month. Nothing-absolutely nothing-
in this life gives you more satisfaction than kllowing you?re
on the road to success and achievement. And nothing stands as a
bigger challenge than making the most of yourself,

CURE YOURSELF OF EXGUSITIS,
THE FAILURE DISEASE
PEOPLE?AS YOU THINK YOURSELF to success, that?s what you
will study, people. You will study people very caref?lly to discovel;
then apply, success-rewarding principles to your life. And
you Want to begin right away.
Go deep into your study of people, and you?ll discover unsuccessful
people suffer a mind-deadening thought disease. We call
this disease excusitis. Every failure has this disease in its advanced
form. And most ?average? persons have at least a mild case of it.
You will discover that excusitis explains the difference
between the person who is going places and the fellow who is
barely holding his own. You will fuid that the more successful the
individual, the less inclined he is to make excuses.
But the fellow who has gone nowhere and has no plans for
getting anywhere always has a bookful of reasons to explain why.
Persons with mediocre accomplishments are qUick to explain why
they haven?t, why they don?t, why they can?t, and why they aren?t.
Study the lives of successful people and you?ll discover this:
all the excuses made by the mediocre fellow could be but aren?t
made by the successful person.

I have never met nor heard of a highly successful business
executive, military officer, salesman, professional person, or leader
in any field who could not have found one or more major excuses
to hide behind. Roosevelt could have hidden behind his lifeless
legs; Truman could have used ?no college education?; Kennedy
could have said, ?I?m too young to be president?; Johnson and
Eisenhower could have ducked behind heart attacks.
Like any disease, excusitis gets worse if it isn?t treated properly.
A victim of this thought disease goes through this mental
process: ?I?m not doing as well as I should. What can I use as an
alibi that will help me save face? Let?s see: poor health? lack of
education? too old) too young? bad luck) personal misfortune?
wife? the way my family brought me up)?
Once the victim of this failure disease has? selected a ?good?
excuse, he sticks with it. Then he relies on the excuse to explain
to himself and others why he is not going forward.
And each time the victim makes the excuse, the excuse
becomes imbedded deeper within his subconsciousness. Thoughts,
positive or negative, grow stronger when fertilized with constant
repetition. At first the victim of excusitis knows his alibi is more
or less a lie. But the more frequently he repeats it, the more convinced
he becomes that it is completely true, that the alibi is the
real reason for his not being the success he should be.
Procedure One, then, in your individual program of thinking
yourself to success, must be to vaccinate yourself against
eXCJlsitis, the disease of the failures.
THE FOUR MOST COMMON FORMS OF EXCUSITIS
Excusitis appears in a wide variery of forms, but the worst types
of this disease are health excusitis, intelligence excusitis, age
CUREYOURSELF OF EXCUSITIS,THE FAILURE DISEASE 27
excusitis, and luck excusitis. Now let?s see just how we can protect
ourselves from these four common ailments.
1. ?But My Health Isn?t Good.?
Health excusitis ranges all the way from the chronic ?1 don?t feel
good? to the more specific ?I?ve got such-and-such wrong with
me.?
?Bad? health, in a thousand different forms, is used as an
excuse for failing to do what a person wants to do, failing to
accept greater responsibilities, failing to make more money, failing
to achieve success.
Millions and millions of people suffer from health excusitis.
But is it, in most cases, a legitimate excuse? Think for a moment
of all the highiy successful people you know who could-but
who don?t-use health as an excuse.
My physician and sutgeon friends tell me the perfect specimen
of adult life is nonexistent. There is something physically
wrong with everybody. Many surrender in whole or in .part to
health excusitis, but success-thinking people do not .
. 1\vo experiences happened to me in one afternoon that
illustrate the correct and incorrect attitudes toward health. 1 had
just finished a talk in Cleveland. Afterwards, ohe fellow; about
thirty, asked to speak to me privately for a few minutes. He complimented
me on the meeting but then said, ?T m afraid your
ideas can?t do me much good.?
?You see,?? he continued, ?I?ve got a bad heart, and I?ve got
to hold myself in check.? He went on to explain that he?d seen
four doctors but they couldn?t fmd his trouble. He asked me
what 1 would suggest he do.
?Well,?? 1 said, ?1 know nothing about the heart, but as one
layman to another, here are three things I?d do. First, I?d visit the
finest heart specialist I could find and accept his diagnosis as final.
You?ve already checked with four doctors, and none of them has
found anything peculiar with your heart. Let the fifth doctor be
your final check. It may very well be you?ve got a perfectly sound
heart. But if you keep on worrying about it, eventually you may
have a very serious heart ailment. Looking and looking and looking
for an illness often actually produces illness.
?The second thing I?d recommend is that you read Dr.
Schindler?s great book, How to Live 365 Days a Year. Dr. Schindler
shows in this book that three out of every four hospital beds are
occupied by people who-have Ell-Emotionally Induced Illness.
Imagine, three out of four people who are sick right now would
be well if they had learned how to handle their emotions. Read
Dr. Schindler?s book and develop your program for ?emotions
management:
?Third, I?d resolve to live until I die.? I went on to explain to
this troubled fellow some sound advice I received many years ago
from a lawyer friend who had an arrested case of tuberculosis.
This friend knewhe would have to live a regulated life but this
hasn?t stopped him from practicing la\?I, rearing a fme family, and
really enjoying life. My friend, who now is seventy-eight years
old, expresses his philosophy in these words: ?j?m going to live
until I die and I?m not going to get life and death confused. While
I?m on this earth I?m going to live. Why be only half alive? Every
minute a person spends worrying about dying is just one minute
that fellow might as well have been dead.?
I had to leave at that point, because I had to be on a certain
plane for Detroit. On the plane the ~econd but much more pleas
ant experience occurred. After the noise of the takeoff, I heard
a ticking sound. Rather startled, I glanced at the fellow sitting
beside me, for the sound seemed to be coming fi?om him.
He smiled a big smile and said, ?Oh, it?s not a bomb. It?s
just my heart.?
I was obviously surprised, so he proceeded to tell me what
had happened.
Just twenty-one days before, he had undergone an operation
tllat involved putting a plastic valve into his heart. The
ticking sound, he explained, would continue for several months,
until new tissue had grown over the artificial valve. I asked him
what he was going to do.
?Oh,? he said, ?I?ve got big plans. I?m going to study law
when I get back to Minnesota. Someday I hope to be in government
work. The doctors tell me I must. take it easy for a few
months, but after that I?ll be like new.?
There you have two ways of meeting health problems. The
first fellow, not even sure he had anything organically wrong
with him, was worried, depressed, on the road to defeat, wanting
somebody to second his motion that he couldn?t go forward.
The second individual, after undergoing one of the most difficult
of operations, was optimistic, eager to do something. The difference
lay in how they thought toward health!
I?ve had some very direct experience with health excusitis.
I?m a diabetic. Right after I discovered I had this ailment (about
5,000 hypodermics ago), I was warned, ?Diabetes is a physical
condition; but the biggest damage results from having a negative
attitude toward it. Worry about it, and you may have real
trouble.?
Naturally, since the discovery of my own diabetes, I?ve gotten
to know a great many other diabetics. Let me tell you about
two extremes. One fellow who has a very mild case belongs to
that fraternity of the living dead. Obsessed with a fear of the
weather, he is usually ridiculously bundled up. He?s afi?aid of
infection, so he shuns anybody who has the slightest sniffle. He?s
afraid of overexertion, so he does almost nothing. He spends
most of his mental energy worrying about what might happen.
He bores other people telling them ?how awful? his problem
really is. His real ailment is not diabetes. Rather, he?s a victim of
health excusitis. He has pitied himself into being an invalid.
The other extreme is a division manager for a large publishing
company. He has a severe case; he takes about thirty times as
much insulin as the fellow mentioned above. But he is not living
to be sick. He is living to enjoy his work and have fun. One day
he said to me, ?Sure it is an inconvenience, but so is shaving. But
I?m Hot going to think myself to bed. When I take those shots, I
just praise the guys who discovered insulin.?
A good fi?iend of mine, a widely known college educator,
came home fi?om Europe in 1945 minus one arm. Despite his
handicap, John is always smiling, always helping others. He?s
about as optimistic as anyone I know. One day he and I had a long
talk about his handicap.
?It?s just an arm,? he said, ?Sure, two are better than one.
But they just cut off my arm. My spirit is one hundred percent
intact. I?m really grateful for that.?
Another amputee friend is an excellent golfer. One day I
asked him how he had been able to develop such a near-perfect
style with just one arm. I mentioned that most golfers with two
anns can?t do nearly as well. His reply says a lot. ?Well, it?s my
experience,? he said, ?that the right attitude and one arm will
beat the wrong attitude and two arms every time.? The right
attitude and one arm will beat the wrong attitllde and two arms every
time. Think about that for a while. It holds true not only on the
golf course but in every facet of life.
Four Things You Can Do to Licl( Health Excusitis
The best vaccine against health excusitis consists of these four
doses:
1. Refuse to talk about your health. The more you talk about
an ailment, even the common cold, the worse it seems to
get. Talking about bad health is like putting fertilizer on
weeds. Besides, talking about your health is a bad habit.
It bores people. It makes one appear self-centered and
old-maidish. Success-minded people defeat the natural
tendency to talk, about their ?bad? health. One may (and
let me emphasize the word may) get a little sympathy, but
one doesn?t get respect and loyalty by being a chronic
complainer.
?2. Refuse to worry about your health. Dr. Walter Alvarez,
emeritus consultant to the world-famous Mayo Clinic,
wrote recehtly, ?I always beg worriers to exercise some selfcontrol.
For instance, when I saw this man (a fellow who
was convinced he had a diseased gallbladder although eight
separate X-ray examinations showed that the organ was
perfectly normal), I begged him to quit getting his gallbladder
X-rayed. I have begged hundreds of heart-conscious
men to quit getting electrocardiogra,ms made.?
3. Be genuinely grateful that your health is as good as it is.
There?s an old saying worth repeating often: ?1 felt sorry for
myself because 1 had ragged shoes until 1 met a man who had
no feet.? Instead of complaining about ?not feeling good,?
it?s far better to be glad you are as healthy as you are. Just
being grateful for the health you have is powerful vaccination
against developing new aches and pains and real illness.
4. Remind yourself often, ?It?s better to wear out than rust
out.? Life is yours to enjoy. Don?t waste it. Don?t pass up
living by thinking yourself into a hospital bed.
2. ?But You?ve Got to Have Brains to Succeed.?
Intelligence excusitis, or ?1 lack brains,? is common. In fact, it?s
so common that perhaps as many as 95 percent of the people
around us have it in varying degrees. Unlike most other types of
excusitis, people suffering from this particular type of the malady
suffer in silence. Not many people will admit openly that they
think they lack adequate intelligence. Rather, they feel it deep
down inside.
Most of us make two basic errors with respect to intelligence:
1. We underestimate our own brainpower.
2. We overestimate the othei? fellow?s brainpower,
Because of these errors many people sell themselves short.
They fail to tackle challenging situations because it ?takes a brain.?
But along comes the fellow who isn?t concerned about intelligence,
and he gets the job.

What really matters is not how much intelligence you have
but how you use what you do have. The thinking that guides
your intelligence is much more important than the quantity of
your brainpower. Let me repeat, for this is vitally important: the
thinking that guides your intelligence is much more important than
how much intellige11ce you may have.
In answering the question, ?Should your child be a scientist??
Dr. Edward Teller, one of the nation?s foremost physicists,
said, ?A child does not need?a lightning-fast mind to be
a ?scientist, nor does he need a miraculous memory, nor is it
necessary that he get very high grades in school. The only point
that counts is that the child have a high degree of interest in
science.?
Interest, enthusiasm, is the critical factor even in science!
With a positive, optimistic, and cooperative attitude a person
with an IQ of 100 will earn more money, win more respect,
and achieve more success than a negative, pessimistic, uncooperative
individual with an IQ of 120.
Just enough sense to stick with something-a chore, task,
project-until it?s completed pays off m,!ch better than idle intelligence,
even if idle intelligence be of genius caliber.
For stickability is 95 percent of ability.
At a homecoming celebration last year I met a college
friend whom I had not seen for ten years. Chuck was a very
bright student and was graduated with honors. His goal when I
last saw him was to own his own business in western Nebraska.
I asked Chuck what kind of business he fmally established.
?Well,? he confessed, ?I didn?t go into business for myself. I
wouldn?t have said this to anyone five years ago or even one year
ago, but now I?m ready to talk about it.
?As I look back at my college education now, I see that
I became an expert in why a business idea won?t work out. I
learned every conceivable pitfall, every reason why a small business
will fail: ?You?ve got to have ample capital;? ?Be sure the
business cycle is right;? ?Is there a big demand for what you will
offer?? ?Is local industry stabillzed??-a thousand and one things
to check out.
?The thing that hurts most is that several of myoId high
school friends who never seemed to have much on the ball and
didn?t even go to college now are very well established in their
own businesses. But me, I?m just plodding along, auditing freight
shipments. Had I been drilled a little more in why a small business
can succeed, I?d be better off in every way today.?
The thinking that guided Chuck?s intelligence was a lot
more important than the amount of Chuck?s intelligence.
Why som~ brilliant people are failures. I?ve been close for many
years to a person who qualifies as a genius, has high abstract
intelligence, and is Phi Beta Kappa. Despite this very high native
intelligence, he is one of the most unsuccessful people I know.
?He has a very mediocre job (he?s ali?aid of responsibility). He
has never married (lots of marriages end in divorce). He has few
friends (people bore him). He?s never invested in property of any
kind (he might lose his money). This man uses his great brainpower
to prove why things won?t work rather than directing his
mental power to searching for ways to succeed.
Because of the negative thinking that guides his great reservoir
of brains, this fellow contributes little and creates nothing.
With a changed attitude, he could do great things indeed. He
has the brains to be a tremendous success, but not the thought
power.

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